In this episode, Amy shares what she is seeing in museums and why this summer feels different. Drawing on data from the American Alliance of Museums' 2025 National Snapshot Report, she makes the case for why museum professionals need to give themselves permission to rest and announces the fifth annual Love my Museum summer series.

In this episode, Amy is joined by fellow communications strategist John Gibbons to talk about the hidden friction points that quietly shape the visitor experience and often determine whether someone becomes a repeat visitor or a one-time guest.

They dig into what museums can learn from the business world about retention, why small details matter more than you think, and how to create an experience that keeps people coming back (and bringing a friend).

In this episode, Amy takes listeners "into the trenches" to share her step-by-step process for managing successful exhibit openings during busy seasons. She discusses the logistical "mayhem" of back-to-back launches and provides a practical checklist to ensure that museum exhibits receive the public and media attention they deserve.

In this episode, Amy is joined by Marketing Strategist Kira Pogge Brewka of Kira Pogge Creations. They talk about Disney’s 5 Keys of Customer Service and how they can transform your visitors’ experience with your museum.

Year three of the Love my Museum starts today! The podcast gets a makeover and Amy talks about strategic partnerships for your museum.

In this special anniversary episode, Amy reflects on two years of the Love my Museum podcast. She shares what she’s learned from podcast analytics, highlights listener-favorite episodes, and offers a preview of what’s ahead in year three.

In this episode, Amy takes the visitor journey one step further by zooming in on the touchpoints, the individual moments where visitors actually interact with your museum, online and onsite. From search results and “Plan Your Visit” pages to ticketing, front desk greetings, evening events, and follow-up emails, she shows how each touchpoint shapes the story visitors tell themselves about your museum.

In this episode, Amy invites listeners to see their museum through the eyes of its visitors, from the moment someone first hears about the museum to the moment they decide whether they’ll ever come back. She breaks down the difference between a visitor journey (the path people take before, during, and after a visit) and the visitor experience (how that path feels), and explains why museum teams need to understand both to grow attendance and create relationships with visitors so they will want to come back and bring a friend.

In this episode, Amy is joined by her friend and longtime collaborator, Lindsay Williams, a visual brand designer and founder of Lindsay Williams Design. Together, they talk about what a brand really is, why strategy always comes before design, and how even the smallest museums can use their visual brand more intentionally (without a big budget).

In this episode, Amy takes listeners inside the Love my Museum Method, a practical, human-centered framework designed to help museums grow attendance, loyalty, and long-term support without relying on big budgets or large teams.

Drawing on more than 30 years of experience working with museums, Amy explores the three keys of the method: Brand Messaging, Visitor Experience, and Media Relations. This episode is a must-listen for museum professionals who want to stop feeling invisible, strengthen relationships with their audiences, and build a museum that people genuinely love.

In this episode, Amy talks with museum consultant Rebecca Shulman of Museum Questions Consulting about two tools that can strengthen internal communication at museums: The Gathering and The Pause. They explore how creating intentional space for collaboration before a project begins and reflection after it ends can lead to better work, more engaged teams, and a healthier museum culture. Rebecca shares insights from her experience as a museum educator, director, and strategic planning consultant, along with practical ideas for putting these tools into action.

In this episode, Amy helps turn your 2026 priorities into a realistic 90-day plan. Using the Love my Museum Method, she explains why focusing on one priority per month—brand messaging, visitor experience, and media relations—creates momentum without overwhelm. Designed for small teams and busy schedules, this episode offers a practical framework your museum can use to start the year with focus.

Drawing on her three decades of communications experience, Amy shares the three parts of her Love my Museum Method: brand messaging, visitor experience, and media relations. Amy explains why clear and consistent messaging builds trust, how a thoughtful visitor experience inspires people to return, and why strong media relationships can expand visibility without straining a tight budget. 

In this episode, Amy talks with Hannah Gaston from the Small Museum Association to explore why conferences are so important for small museums and how they provide connection, inspiration, and community.

In this episode, Amy talks about the 2026 edition of the Planning Calendar for Museums, her most popular free resource for museum professionals. She shares how planning transforms both team collaboration and visitor experiences. 

In this episode, Amy talks to Kathryn Jones, also known as Your Digital Docent. Kathryn is on a mission to read every single exhibit label in every Smithsonian museum in Washington, D.C. Her thoughtful project explores how slowing down changes the way we experience museums. Featured in The Washington Post and on NBC News, Kathryn documents her progress, reflections, and discoveries as she invites others to look closer and find meaning in the details.

On this special Halloween episode, Amy looks at how Hollywood portrays museums in movies. From the Sanderson Witch Museum in Hocus Pocus to exhibits that come to life in Night at the Museum, she shares lighthearted takeaways for museum professionals about storytelling, engagement, and using pop culture to inspire programming and marketing. Grab your popcorn and your pumpkin spice latte and enjoy this spooky cinematic detour!

Your museum’s email list is one of the most effective and underused tools for building lasting relationships with your audience. Amy shares how to make your subscribers feel like VIPs and one simple repurposing trick that saves time and gets results.

In this most-requested episode, Amy is joined by her kids to talk about what it was like growing up as “museum kids.” From favorite museums to behind-the-scenes memories, they share how those experiences shaped their curiosity about the world.

In this episode, Amy celebrates the 25th anniversary of her business, Kehs Communications, by sharing her journey “from idea to impact.” She reflects on the stages of her business—idea, independence, inspiration, investment, and impact—and how each phase paralleled shifts in museum communications over the past quarter century.