The podcast where Amy reveals how to make your museum more lovable than ever.
How do you get visitors through your museum doors? How do you keep them coming back and better yet, bringing a friend? How do you help them fall in love with your museum?
As a museum professional, I know the day-to-day phone calls, meetings, and urgent needs can leave you being reactive instead of proactive when it comes to connecting with potential visitors. What if you could proactively set up good internal and external communications habits that led to happy visitors and happy employees—without all the chaos?
I’m your host, Amy Kehs, a brand strategist and communications expert for museums. Over the last 30 years, I have worked for some of the most renowned and well-loved museums on the planet. On this podcast I'll share my process for establishing proactive communication at your museum, both external and internal. All it takes is one person to create change—you. This podcast is for anyone that works in a museum because we all have the same goal…to help people to love your museum!
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Ep. 48 — The 2026 Planning Calendar is Here!
In this episode, Amy talks about the 2026 edition of the Planning Calendar for Museums, her most popular free resource for museum professionals. She shares how planning transforms both team collaboration and visitor experiences.
Ep. 47 — Your Digital Docent, Kathryn Jones
In this episode, Amy talks to Kathryn Jones, also known as Your Digital Docent. Kathryn is on a mission to read every single exhibit label in every Smithsonian museum in Washington, D.C. Her thoughtful project explores how slowing down changes the way we experience museums. Featured in The Washington Post and on NBC News, Kathryn documents her progress, reflections, and discoveries as she invites others to look closer and find meaning in the details.
Ep. 46 — Museums in the Movies
On this special Halloween episode, Amy looks at how Hollywood portrays museums in movies. From the Sanderson Witch Museum in Hocus Pocus to exhibits that come to life in Night at the Museum, she shares lighthearted takeaways for museum professionals about storytelling, engagement, and using pop culture to inspire programming and marketing. Grab your popcorn and your pumpkin spice latte and enjoy this spooky cinematic detour!
Ep. 45 — Email, Your Museum’s Most Underrated Marketing Tool
Your museum’s email list is one of the most effective and underused tools for building lasting relationships with your audience. Amy shares how to make your subscribers feel like VIPs and one simple repurposing trick that saves time and gets results.
Ep. 44 — Growing Up a Museum Kid: Featuring the Kehs Kids
In this most-requested episode, Amy is joined by her kids to talk about what it was like growing up as “museum kids.” From favorite museums to behind-the-scenes memories, they share how those experiences shaped their curiosity about the world.
Ep. 43 — From Idea to Impact - My Business Anniversary Story
In this episode, Amy celebrates the 25th anniversary of her business, Kehs Communications, by sharing her journey “from idea to impact.” She reflects on the stages of her business—idea, independence, inspiration, investment, and impact—and how each phase paralleled shifts in museum communications over the past quarter century.
Ep. 42 — Summer Book Club Wrap Up
In this episode, Amy wraps up the Love my Museum Summer Book Club series with a thoughtful recap of what was covered throughout the summer. She reflects on the progress museum professionals have made and answers frequently asked questions from listeners about how to keep moving forward.
This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”
Ep. 41 — Building Relationships with the Media
Media coverage can do more than raise awareness. It can build trust and bring new visitors through your doors. In this episode, Amy shares tips for building genuine relationships with reporters and other content creators in your community.
This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”
Ep. 40 — Your Digital Front Door
Before visitors ever walk into your museum, they visit your website, check your hours on Google, scroll through your Instagram posts, or skim a TripAdvisor review. That’s your digital front door and in this noisy world, it matters more than ever. In this episode, Amy explores how your digital presence shapes first impressions and offers practical ways to make it more welcoming, accurate, and aligned with your in-person experience.
This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”
Ep. 39 — Creating An Amazing Visitor Journey
A great museum visit doesn’t start at the front door. It begins the moment someone hears about your museum. And it doesn’t end when they walk out, either. In this episode, Amy explores how to shape the full visitor experience from start to finish. This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”
Ep. 38 — Define Your Museum's Unique Story
What makes your museum stand out? In this episode, Amy talks about how to define your museum’s unique story and why getting clear on your message can guide your decisions, deepen your impact, and help your audience connect with you on a whole new level.
Ep. 37 — Becoming a Community Museum
In this episode, Amy explores what it really means to be a community museum and why becoming a trusted, welcoming space doesn’t require a huge budget or a blockbuster exhibit. This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”
Ep. 36 — Where Everybody Knows Your Name
Amy explores the real secret to increasing museum attendance, and it’s not about one-time visits. It’s about building loyalty. Offering actionable advice from her ebook, Amy guides listeners through how museums can become places where visitors feel known, valued, and eager to return. She shares how to map the visitor life cycle and offers a practical prompt to help museums move from chasing numbers to building lasting relationships.
Ep. 35 — Summer Book Club Kickoff
In this episode, Amy kicks off the Love my Museum Summer Book Club; a special podcast and email series built around her free ebook, Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.
Ep. 34 — From One-Time Visitor to Lifelong Fan
Getting people through your museum’s doors is important, but getting them to come back is essential for sustained growth. In this episode, Amy shares ideas to increase repeat visits through smart engagement, meaningful perks, and intentional communication. You’ll come away inspired and ready to make small changes that can lead to a big impact on your museum’s attendance and visitor loyalty.
Ep. 33 — Top 10 Media Relations Questions (Part 2)
Working with the media can seem intimidating, but it doesn’t have to be. In part two of this two-part series, Amy answers five more of the most common questions museum professionals ask about media relations. This episode is full of practical tips to help you feel more confident and ready when it’s time to connect with the media and share your museum’s story.
Ep. 32 — Top 10 Media Relations Questions (Part 1)
Working with the media can feel intimidating, but it doesn’t have to be. In the first of a two-part series, Amy answers the first five questions museum professionals most often ask about media relations.
Ep. 31 — Celebrating One Year of Podcasting!
It’s the first anniversary of the Love my Museum podcast! In this episode, host Amy Kehs reflects on the past year, shares how the show started, highlights favorite moments and most popular episodes, and gives a sneak peek of what’s coming next.
Ep. 30 — Something New is Growing! Want to Help Shape It?
Through a personal journey of learning, mentorship, and growth, Amy reflects on how practical guidance and community support can make a real difference for museum staff, especially those juggling multiple roles in small and mid-sized museums. Be sure to listen through to the end for a special announcement about a chance to win a Museum Digital Assessment!
Ep. 29 — What I Heard at the Small Museum Conference
Amy dives into a question that came up again and again at the Small Museum Association Conference—one that’s likely on your mind too.