Ep. 36 — Where Everybody Knows Your Name
In this episode, Amy explores the real secret to increasing museum attendance, and it’s not about one-time visits. It’s about building loyalty. Drawing on a heartwarming story from her own life and offering actionable advice from her ebook, Amy guides listeners through how museums can become places where visitors feel known, valued, and eager to return. She shares how to map the visitor life cycle and offers a practical prompt to help museums move from chasing numbers to building lasting relationships.
This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”
Key Takeaways:
Loyalty matters more than a one-time bump in numbers. Repeat visits, word-of-mouth, and donations often come from feeling connected.
Don’t just ask how to get more visitors. Ask how to get them to come back, and bring a friend.
Belonging drives repeat visits. Visitors return to places where they feel seen and valued.
Connection doesn’t require a big budget. Small touches can make a lasting impression.
This week’s action item: Map your visitor life cycle. From the moment they hear about you to what happens after they leave, identify one small area you can improve.
Links from the Episode:
Download a free copy of the ebook: www.lovemymuseum.com/ebook
Listen to the rest of the series: https://www.lovemymuseum.com/podcast/summerbookclub
