Ep. 40 — Your Digital Front Door

Before visitors ever walk into your museum, they visit your website, check your hours on Google, scroll through your Instagram posts, or skim a TripAdvisor review. That’s your digital front door and in this noisy world, it matters more than ever. In this episode, Amy explores how your digital presence shapes first impressions and offers practical ways to make it more welcoming, accurate, and aligned with your in-person experience.

This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”

Key Takeaways:

• Your website, Google listing, and social media are often the first interaction someone has with your museum. Clear, current, and friendly digital content builds trust and gets people through your physical doors.

• Visitors are looking for hours, pricing, what to expect, and photos. Make it easy for them to plan their visit.

• Action step: Do a digital self-audit and look at your museum’s online presence as if you were a first-time visitor.

Links from the Episode:

• Museum Digital Assessment: Use code SUMMER100 for $100 off until August 31, 2025.

• Download a free copy of the ebook: www.lovemymuseum.com/ebook

• Listen to the rest of the series:
  https://www.lovemymuseum.com/podcast/summerbookclub

  https://www.lovemymuseum.com/podcast/everybody-knows-your-name
  https://www.lovemymuseum.com/podcast/communitymuseum
  https://www.lovemymuseum.com/podcast/uniquestory
  https://www.lovemymuseum.com/podcast/an-amazing-visitor-journey
  

More Free Resources for Museums:

• Museum Planning Calendar

• Museum Metrics Template

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