Ep. 53 — Inside the Love my Museum Method
In this episode, Amy takes listeners inside the Love my Museum Method, a practical, human-centered framework designed to help museums grow attendance, loyalty, and long-term support without relying on big budgets or large teams.
Drawing on more than 30 years of experience working with museums, Amy explores the three keys of the method: Brand Messaging, Visitor Experience, and Media Relations. This episode is a must-listen for museum professionals who want to stop feeling invisible, strengthen relationships with their audiences, and build a museum that people genuinely love.
Key Takeaways:
How to earn a place on someone’s calendar in a noisy, overscheduled world
Why being relevant matters more than being visible
What today’s visitors actually want from museum experiences
How clear messaging, experience, and trust fuel sustainable growth
Every museum is a community museum — connection is the priority.
