Ep. 38 — Define Your Museum's Unique Story
What makes your museum stand out? In this episode, Amy talks about how to define your museum’s unique story and why getting clear on your message can guide your decisions, deepen your impact, and help your audience connect with you on a whole new level.
Get simple prompts to help you uncover what makes your museum memorable and how to use that story across everything from programming to partnerships to social media. Whether you're starting from scratch or looking to sharpen your message, this episode is here to help.
This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”
Key Takeaways:
Every museum has a unique story. It’s not about your budget or your collection size. It’s about how you make people feel and what you help them discover.
Clarity is powerful. When your team and your audience can clearly articulate what makes you special, your message spreads more easily.
Your story is a decision making tool. It should guide what programs you launch, how you show up in your community, and how you build partnerships.
Start by listening. Ask people how they describe your museum, then look for the themes.
Links from the Episode:
Download a free copy of the ebook: www.lovemymuseum.com/ebook
Smithsonian’s Anacostia Community Museum: Check out their brand story video on the homepage
Listen to the rest of the series:
https://www.lovemymuseum.com/podcast/summerbookclub
https://www.lovemymuseum.com/podcast/everybody-knows-your-name
https://www.lovemymuseum.com/podcast/communitymuseum
