Ep. 41 — Building Relationships with the Media

Written By Amy Kehs

Media coverage can do more than raise awareness. It can build trust and bring new visitors through your doors. But how do you get the media to notice your museum when you don’t have a PR team or a big marketing budget?

In this episode, Amy shares tips for building genuine relationships with reporters and other content creators in your community. You’ll learn what makes a museum story pitch-worthy, how to introduce yourself to journalists, and why relationships are the key to getting noticed.

Whether you’re brand new to media outreach or just need a fresh approach, this episode will help you get started with confidence.

This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”

Key Takeaways:

  • The media isn’t looking to promote your museum. They’re looking to tell great stories. Offer pitches that are timely and focus on community relevance, emotional connection, and fresh angles. Need help? Download the free planning calendar.

  • Relationships matter. Introduce yourself, be helpful, and offer stories worth sharing.

  • Start small. A friendly email, a useful media kit, or a thoughtful pitch a few times a year can go a long way.

  • Action step: Identify one story from your museum that’s timely, meaningful, and local—then draft a rough pitch to practice.

Links from the Episode:

More Free Resources for Museums:

Amy Kehs https://www.amykehs.com
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Ep. 42 — Summer Book Club Wrap Up
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Ep. 40 — Your Digital Front Door