Ep. 50 — 3 Priorities for Museums in 2026
In this milestone 50th episode, Amy wraps up 2025 by sharing three essential priorities for museums heading into 2026. Drawing on her three decades of communications experience, she shares the three parts of her Love my Museum Method: brand messaging, visitor experience, and media relations. Amy explains why clear and consistent messaging builds trust, how a thoughtful visitor experience inspires people to return and why strong media relationships can expand visibility without straining a tight budget.
Key Takeaways:
Clear, consistent brand messaging shapes how your community understands and shares your museum’s story. A strong brand gives visitors a reason to choose you and a reason to come back.
Visitor experience is your museum’s greatest differentiator. In a noisy world where time is precious, a thoughtful, welcoming experience is what turns one-time visitors into lifelong supporters.
Media relations builds credibility and visibility all year long. Consistent relationships with journalists lead to more coverage, stronger connections, and better reach than advertising alone.
Links from the Episode:
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