Ep. 55 — What’s Your Visitor Journey?
In this episode, Amy invites listeners to see their museum through the eyes of its visitors, from the moment someone first hears about the museum to the moment they decide whether they’ll ever come back. She breaks down the difference between a visitor journey (the path people take before, during, and after a visit) and the visitor experience (how that path feels), and explains why museum teams need to understand both to grow attendance and create relationships with visitors so they will want to come back and bring a friend.
Key Takeaways:
The difference between a visitor journey (the path) and visitor experience (how it feels)
How to map your visitors’ real paths before, during, and after a visit
Different visitor personas need different journey maps, so each audience feels recognized and supported
