Ep. 39 — Creating An Amazing Visitor Journey
A great museum visit doesn’t start at the front door. It begins the moment someone hears about your museum. And it doesn’t end when they walk out, either. In this episode, Amy explores how to shape the full visitor experience from start to finish. She breaks down what it means to be intentional about every stage of the journey…before, during, and after the visit…as well as why these touchpoints matter more than ever. From what guests see online to how they’re welcomed in person and whether they hear from you again, it all adds up to a lasting impression. Whether you’re fine-tuning details or starting fresh, this episode will help you turn casual visitors into loyal fans by creating a journey they’ll want to repeat and share.
This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”
Key Takeaways:
The visitor journey is everything a guest experiences before, during, and after their visit.
Your website, signage, staff, and follow-up all work together to build trust and connection.
Action Step: Map out your current visitor journey and identify one area you can strengthen.
Links from the Episode:
Download a free copy of the ebook: www.lovemymuseum.com/ebook
Join the waitlist for a new course: https://lovemymuseum.myflodesk.com/waitlist
Listen to the rest of the series:
https://www.lovemymuseum.com/podcast/summerbookclub
https://www.lovemymuseum.com/podcast/everybody-knows-your-name
https://www.lovemymuseum.com/podcast/communitymuseum
https://www.lovemymuseum.com/podcast/uniquestory
