Ep. 56 — Visitor Journey Touchpoints
In this episode, Amy takes the visitor journey one step further by zooming in on the touchpoints, the individual moments where visitors actually interact with your museum, online and onsite. From search results and “Plan Your Visit” pages to ticketing, front desk greetings, evening events, and follow-up emails, she shows how each touchpoint shapes the story visitors tell themselves about your museum.
Key Takeaways:
What “touchpoints” are and why small changes there can transform the whole visit
Practical examples of touchpoints for families, event-goers, tourists, and locals
Prioritize a few high-impact touchpoints to improve first
Links from the Episode:
Listen to the last episode on “What’s Your Visitor Journey?”
Want to talk about your museum’s visitor journey? Book a Call.
