Ep. 68 — 26 Years In

This month, Kehs Communications turns 26. In this reflective anniversary episode, Amy shares the story of why she started her business in 2000, what's changing for her right now and the one daring decision she's made about what comes next. She is also sharing the single lesson 26 years has driven home about what actually helps a museum thrive.

Key Takeaways:

• Consistency beats budget. The museums that thrive are not the ones outspending everyone else. They are the consistent ones, showing up in the same place with a clear message week after week so they stay top of mind when someone is deciding where to spend a Saturday.

• Internal communications matter more than you think. Internal communications is one of those things nobody really owns at a museum, so it tends to fall through the cracks. Giving it real attention is part of building the strong, steady foundation that keeps everything else running.

• Be a little daring.  Pick one daring thing your museum could do between now and the end of the year, and pair it with a consistent communications strategy so every visitor who walks through the door falls in love and wants to come back and bring a friend.

Links from the episode:

• The Museum Professional's Summer Survival Guide (full series, now in one PDF) 

• Strategy On Sale: a 60-minute 1:1 strategy session for $97, available this September only 

• Join Amy's email list for weekly museum communications tips

• Come see Amy speak at the New England Museum Association Conference

• Last year's anniversary episode: Episode 43 From Idea to Impact

More Free Resources for Museums:

• Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World ebook

• Museum Planning Calendar

• Museum Metrics Template

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