Ep. 69 — Thriving, Not Just Surviving
There's a real difference between a museum that's surviving and one that's truly thriving, and Amy is digging into exactly what separates them. In this episode, she walks through the three keys that move a museum from one to the other. She's also introducing a way to work together this September.
Key Takeaways:
Surviving museums get by on occasional big PR pushes around exhibit openings, then go quiet until the next one. Thriving museums show up consistently all year, and their visitors return, bring friends, and build the museum into their lives.
Brand messaging, visitor experience, and media relations are the three keys to building a museum that thrives. Brand messaging means being clear and consistent about who your museum is and why it matters. Visitor experience starts online, long before someone walks through your doors. Media relations means building relationships with journalists year-round, not scrambling three months before an opening.
What's one action museum communicators can take this week? Answer two questions: are you mostly surviving or mostly thriving right now? Which of the three keys, brand messaging, visitor experience, or media relations, is your weakest?
