Ep. 33 — Top 10 Media Relations Questions (Part 2)
Working with the media can seem intimidating, but it doesn’t have to be. In part two of this two-part series, Amy answers five more of the most common questions museum professionals ask about media relations. This episode is full of practical tips to help you feel more confident and ready when it’s time to connect with the media and share your museum’s story.
Key Takeaways:
Media training doesn’t need to be complicated: Give your spokespeople a few clear talking points, and take time to practice.
Silence doesn’t mean failure: If no one responds to your press release, don’t panic. Follow up kindly, offer helpful details, and remember that outreach today can lead to a story down the line.
Make your website media-friendly: A simple press page with contact info, press releases, high-res photos, and your museum’s fact sheet gives journalists what they need.
Have a plan for tough questions: Being ready for difficult press situations helps you stay calm and respond clearly.
