Ep. 34 — From One-Time Visitor to Lifelong Fan
Getting people through your museum’s doors is important, but getting them to come back is essential for sustained growth. In this episode, Amy shares ideas to increase repeat visits through smart engagement, meaningful perks, and intentional communication. You’ll come away inspired and ready to make small changes that can lead to a big impact on your museum’s attendance and visitor loyalty.
Key Takeaways:
Visitors need a reason to return: A single great visit isn’t enough. Give them a “next time” hook they can’t resist.
Connection drives loyalty: People come back to places where they feel seen, valued, and part of the story.
Follow-up matters: A well-timed email or social post after a visit can turn one visit into many.
Small changes go far: A seasonal tradition or a low-barrier membership can spark repeat attendance.
