Unlock the potential of your museum.
Stop just surviving and start building a community of lifelong fans.
Learn a proven, three-part method to clarify your message, wow your visitors, and earn media coverage to become a place your community loves.
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History Museums
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Sculpture Gardens
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Zoos & Aquariums • Historic Homes • Science Museums • Children's Museums • Art Museums • Nature Centers • History Museums • Sculpture Gardens •
Your museum shouldn’t be a well-kept secret.
Museums are doing incredible work, but are struggling to be heard in a noisy world.
If your message is confusing, or your visitor experience feels disconnected, even the best museums fail to get the attention they deserve.
Your museum deserves to be a bustling community hub, not a hidden gem.
30 years of experience.
One proven method.
Hi! I’m Amy Kehs (pronounced 🗝️🗝️🗝️), and I want to be your museum’s Strategic Communications Partner. I’ve spent three decades inside some of the most renowned and well-loved museums in Washington, D.C. I know exactly what it’s like to be stuck in "reactive mode”…answering the next call, putting out fires, and never having the time to be proactive.
The work you do for your museum is essential, but it shouldn't be exhausting.
I’ve spent 30 years learning exactly what makes an institution thrive and what causes it to stall. I’m here to share that hard-won knowledge so you can move from "fighting fires" to leading with vision.
Together, we’ll use the Love my Museum Method to streamline your efforts, amplify your impact, and help you fall back in love with your museum, too.
The Love my Museum Method:
Three keys to unlocking growth and community support.
Key 1: Clarify Your Message.
Discover a voice your community actually hears and responds to.
Key 2: Optimize the Experience.
Map the visitor journey to ensure every guest feels like a VIP and leaves wanting to come back and bring a friend.
Key 3: Establish Credibility.
Secure the media coverage and third-party endorsements that build the reputation your mission requires.
Don’t wait for another quiet weekend to “get ahead” or a stagnant membership report. Get a simple, repeatable plan that attacts and wows more visitors with ease.
Turn casual visitors into true fans.
When you align your brand messaging, visitor experience and media outreach, you stop “chasing” visitors and start building a movement.
All you need is a simple, repeatable plan that attracts and builds relationships with visitors so they:
Buy the t-shirt.
Come to the events.
Purchase a membership.
Become a donor.
Without a plan:
Staff burnout increases.
Your message gets lost in the noise.
Your museum remains the town’s best-kept secret.
And let’s face it…no one wants to be a hidden gem.
Getting started is simple.
Step 1
Clarify your museum’s vision and goals
Step 2
Get a simple, repeatable framework
Step 3
Visitors (and staff) fall in love with your museum
Comfortably create an unforgettable visitor experience like these museum professionals
“The success I have today is because of the foundation Amy built two years ago. She encouraged me to take it back to the basics, to help staff stay on course with their tasks, and to be consistent.”
“Her guidance is transformative, leaving every project better than she found it and making even the toughest tasks feel manageable.”
You deserve to love your museum.
Your museum can become a community hub where visitors come often and staff love to be.
Get a simple, repeatable, proven plan created just for you that attracts and wows more visitors with ease.
Never miss an important date
See what you need to be thinking about each month of the year to get visitors in the door.
Get over 100 important dates, prompts and ideas for every month of the year to help you plan and create timely content for your visitors.
Blog
Thoughts by Amy.
