Want More Visitors? I Wrote a Free Ebook to Help.
“How Do We Get More Visitors?” You’re Not the Only One Asking
If you’ve ever been in a meeting and asked, or had a co-worker ask, “How do we get more people through the doors?” then you’re in good company. It’s the single most common question I hear from museum professionals. It comes up whether you’re running a county historical society with two part-time staff, or overseeing a cultural center in the middle of a growing city. The anxiety is the same: How do we stay relevant? How do we increase foot traffic? How do we fill the space with excited families or school groups?
But I want to invite you to ask a better question.
What if the goal isn’t just getting them in the door but getting them to come back and bring a friend?
Because let’s be honest. It’s never been harder to compete for people’s time. You’re up against packed family schedules, endless entertainment options, and audiences who may not even know your museum exists.
Getting someone through your doors matters. But getting them to come back and bring a friend? That’s where the magic happens. That’s how a museum becomes a beloved part of someone’s week, a regular stop, a community hub.
That’s when you move from surviving to thriving.
And that shift doesn’t happen by accident. It takes strategy, clarity, and a deep understanding of how to build organic connections in a noisy world.
That’s Why I Wrote a Free Ebook for You.
Over the past thirty years, I’ve worked with museums big and small on messaging, planning, and audience growth.
I pulled those lessons (and a lot of practical ideas) into a free ebook called:
Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.
It’s 35 pages of strategies, stories, and tools built especially for museums with small teams and big goals. Here’s a peek at what’s inside:
How to clarify your messaging so visitors repeat it to their friends when you’re not in the room
Why first impressions (and final moments) matter more than you think, and what to do about it
Small shifts that improve the visitor experience from start to finish
Ways to build trust and relevance with the community around you
Checklists and reflection prompts to help you take action, not just take notes
I hope the book helps you focus your energy where it counts most: building a connection that keeps visitors coming back.
If You’re Feeling Stuck, This Is a Great Place to Start
Maybe you’ve tried everything and you’re still not seeing the foot traffic you hoped for. Or maybe your attendance is okay, but you want to take things to the next level and become a place people talk about.
Either way, I wrote this for you.
Because I know your time is short, your team is small, and your mission matters.
Let’s get more people through your doors and help them fall so in love with your museum, they can’t wait to bring a friend next time.
Grab your free copy here:
