When something goes wrong at your museum, who should talk to the reporter, and how do they prepare for the questions that they will be asked? In this episode, Amy shares the big ideas from "Ready or Not: Communicating Through Crisis," the session she and John Gibbons just presented at the New England Museum Association conference. You'll learn three practical tools that can help your whole team get ready before a crisis arrives.
Key Takeaways:
Every museum should route all media inquiries to one person who coordinates them, and that person should prepare one or two others, often a director and a curator, to serve as spokespeople.
In the first hour of a museum crisis, you aren’t expected to have every answer, but you are expected to be honest about what you know, what you don't know, and when you will share an update.
Build crisis readiness during planning, not during the crisis. When communications joins exhibition planning early, your museum has more expertise at the table and more time to prepare.
